Designing simply better banking
The Equa bank story began with its launch on the Czech market in 2011 and we became part of it when the team asked us to help them create a vision of their online services starting from study of their future internet banking interface. The story describes only parts of our journey, serving as a source of inspiration, a case study and a tiny peek into our thinking.
We took these steps to assist Equa bank in taking its place among the few progressive banks on the Czech market. These banks can truly compete through the quality of their services, not massive media coverage or something that could be called a family tradition.
Keeping in mind the brand promise of easy-to-use and easy-to-grasp banking, we began designing their most important service – e-banking, the place where the today's bankers meet their clients and where the service takes place. As it is, none of Equa bank's clients ever need to show up at any branch, all services can be set up online, anywhere and anytime. Online is where all the magic of loyalty and relationship building has to happen now.
In addition to this, we help them design the visual communication and online services in line with the global concept and values of the Equa brand, and we made sure we could take advantage of what the digital landscape has to offer.
Research, research, analyse. Repeat.
Just a tool, but who knows how to use it well?
We started from the scratch, almost. We had product specifications, a brand manual and a lot of designing and testing ahead of us. Our goal was to create an easy, intuitive, simple and beautiful concept of online banking that uses everyday language and thinking – something that even our moms would want to use.
Step by step we came to understand the bigger picture. Sketching and prototyping might not look all that convincing initially, but it definitely lowers costs. You only need bit of imagination and confidence in your partner. Sometimes clients have to believe in the reliability, skills and experience of their agency. If you work as a team, you can even start designing something as complex as e-banking on paper.